If you’ve been part of the O So Curly community for a while, you’ll know we’re intentional about every change we make. We don’t update things for the sake of it, we evolve when it improves your experience and better supports your curls.
This month, O So Curly is relaunching with a series of thoughtful updates, all shaped by customer feedback, real routines, and how our products are actually used day to day.
Before our full relaunch at the end of the month, we’re opening an exclusive early pre-order for our community. This guide walks you through what’s changing, why it matters, and how to get early access.
Why We’re Relaunching..
Over time, we’ve listened closely to what our customers value most: protection that actually works, products that feel beautiful in your routine, and simplicity that makes everyday curl care easier.
This relaunch is about refining what we already do well: improving details, simplifying choices, and making O So Curly even more aligned with real curly girls’ lives.
New Reusable Tube Packaging (Designed to Be Kept)
One of the biggest changes you’ll notice is our new reusable tube packaging for satin bonnets and pillowcases.
This packaging was designed to be used long after delivery day. It’s sturdy, protective, and practical; perfect for storing your satin pillowcases, bonnets, scrunchies, or taking your curl essentials with you when you travel (because no-one wants dry, frizzy & tangled holiday hair!)
Our new packaging is great because it:
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Keeps satin protected between uses
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Makes packing for trips easier
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Reduces unnecessary waste
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Helps keep your curl routine organised (a BIG win!)
Updated Pricing and New Bundle Options
As part of the relaunch, we’ll be introducing updated pricing across our satin pillowcases and bonnets, alongside new bundle options.
Final prices will be revealed at launch but what we can tell you is that our bundles are designed to:
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Make choosing easier
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Support consistent overnight protection
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Help you build a routine that’s right for your hair
New Colours (Including a Fan Favourite Return!)
Colour has always been part of how O So Curly feels, so for the relaunch, we’re:
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Bringing back one of our most loved colours from the past (black!)
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Introducing two additional shades
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Planning seasonal summer and winter colour drops, each with fun new names
Seasonal drops allow us to keep things fresh while staying true to our aesthetic.
An Update Based on Your Feedback: Two-Tone Styles
Thank you all for your kind feedback, this change is down to you. The majority of our community told us they prefer clean, single-colour satin for their pillowcases and bonnets.
Two-tone pillowcases and bonnets will only be released as limited editions from later this year.
This allows us to:
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Focus our core range on timeless, single-colour styles
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Keep limited editions feeling genuinely special
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Stay aligned with what most customers actually want
Early Pre-Order: How to Get Access
Before our official relaunch at the end of the month, we’re opening a private pre-order exclusively for our waitlist. If you like access to new packaging and colours, priority on limited stock, and early visibility of updated pricing and bundles, make sure you’re joining the waitlist.
Join the waitlist for early access
Build Your Overnight Curl Routine
When the pre-order opens, you’ll be able to shop:
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Reversible satin pillowcases designed to reduce friction overnight
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Satin bonnets and tie bonnets for secure, comfortable protection
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Bundles that make building a routine simple
We can’t wait to share the next chapter of O So Curly with you, and we’d love for you to be part of it from the very beginning.
Join the waitlist for early access
